Friday, January 3, 2014

8 Brands to Avoid

Brands that have spent the most on Superbowl ads

I recently read an article that list the top 8 companies that have spent the most money on superbowl ads.
Company
Money spent '02-'12 (Millions of USD)
8. E*Trade
$35.9
7. Ford
$36.6
6. Warner Bros.
$48.6
5. Coca-Cola
$61.0
4. Yum! (KFC, Taco Bell, Pizza hut)
$67.8
3. General Motors
$135.2
2. PepsiCo
$209.7
1. Anheuser-Busch
$246.2
 TOTAL
$841.0

That's right nearly a billion dollars has been spent on superbowl ads, just by these 8 companies. that almost $3 per person in the united states.

After reading this article, I have decided to stay away from these 8 companies, because these costs are invariably going to be passed down to the customers. They companies also try to increase their bottom line by hiring people that are willing to work at lower wage and therefore do not provide the best quality of products, services, or customer support.

Instead, when possible, I go for an start-up competitor of these companies. For several reasons, including that fact that my business is going to be appreciated more, and I will get more respect as a customer.

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